Everyone family has a story. This family has a remarkable one. Frank and Sandra, Father and Daughter, Co-Owners of Capital Direct Funding reached out to us because they wanted to help more Latino families own homes in Los Angeles. They help good people with unique loan funding challenges achieve their real estate goals by getting them connected to private and alternative lending.
The Problem though was the industry they were in “Private Money Lending” has a lot of negative connotations to it. Private Lending didn’t seemed safe, conventional, or appropriate.
And to top it all off, Capital Direct Funding barely had any branding done which translated into a hard to understand company. We can’t trust things we don’t understand.
We were employed to not only present Capital Direct Funding as a trusted, progressive company but to also as a vibrant, caring brand. Throughout their branding process, we believe their message and marketing position became clear and their visual communication emphasized family, teamwork, and success for their clients.