The Initiative: 


Logo & Brand Archetype 

Business Collateral 

Sales Material 

Digital Collateral 


The Possibility:

Brand identity design is an infectious practice of presenting coherence and distinctiveness across all touchpoints of a business.

Whether it be business collateral, sales material, or digital presence, we want to create a visual identity system that creates familiarity and distills a brand's story. 


We created Chroma to represent the beauty of solitude. Using a software that designs in 3D, we wanted the logo to draw reflection and contemplation. We wanted people to see the brand and unwind and find appreciation. 

We were able to achieve our ambitions through multiple renditions and espressos.