There are too many burritos to choose from.
How do you pick between the local Mexican restaurants, gourmet taco trucks, and the family selling carne asada burritos on the street?
You pick something special like you. You pick the something that says "It's not just a burrito. It's a foil-wrapped, hand-crafted, local farm supporting, food culture changing cylinder of deliciousness."
You pick something like Chipotle.
There are too many relationships to be made, too many businesses to buy from, too many ways to be entertained.
People fall in love with special.
Give them something special.
This was written by James Wong.
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