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The Initiative:

The Possibility:

We think the financial industry is in need of a user experience overhaul. Starting with PS&A, a wealth management firm in the field for over three decades, we set out to vivify the antiquated aesthetic we all know too well. Wealth management is high stakes and also sensitive, so an attractive brand would communicate strength but also dynamism.

The final product represents the professional, caring and creative group of people that make up the brand. It serves as an enduring symbol and style that caps a milestone 35 years in the industry, and creates a pathway to the future of what financial advisory can represent. We would only trust our money with a company that has a real passion for what they offer.