The Initiative:

The Possibility:

We believe it was fate that led Linda Lore, career CEO of Giorgio Beverly Hills and Frederick's of Hollywood, and Jeff Baietto, a serial entrepreneur in both gaming and wellness industries, to working with us.

In our first meeting, we instantly understood each other; we instantly shared the same passions. Verge Collective wanted to help realize their business goals. 

We worked closely with both Linda and Jeff to brand Injoy Global, a company that works with corporations to create a healthier, more engaged workforce. 

We wanted the brand design to have it's own attitude. One that represented peace and happiness. Yet we wanted the brand design to have character and be iconic. 

It was an exhilarating experience.